In chapter two,
Berridge explains some of the challenges within the field of public health.
Specifically, she spends the chapter looking at the issues faced at the local
and national levels in the United Kingdom. In 2014, a survey was completed in
order to see some of the issues that public health officials thought should be
priority. Some of the issues that they thought were important are pricing of
alcohol, tobacco packaging, reducing the amount of personal transport, minimum
wage, minimum physical activity, cutting sugar in foods, stopping the marketing
of high fat and sugar foods to children, installing health education into the
school system. These are issues that are not only a priority in the UK, but
also throughout the globe.
One of the biggest topics
in public health is the topic of behavior modification. She explains that this
is what public health officials do in order to nudge people into healthier
habits. Berridge says that smoking is one of the best examples of behavior
modification. The biggest issue with smoking was to denormalize it. The first
big step was to pass the legislation of no smoking zones. Another way of
denormalizing it was to create plain packaging.
Berridge also goes over
the tactics that public health officials use in order to create healthier
lives. The easiest and largest example of this is vaccinations. Nearly all
children in the UK are immunized against tetanus, diphtheria, whooping cough,
meningitis, MMR, and most other infectious diseases. Along with this,
vaccinations have started to be used for cervical cancer since 2008 in teenage
girls, and since its beginning has become routine.
Another tactic used by
public health officials is the screenings of the population. Screenings came
into the field when tuberculosis was widespread. The United Kingdom started
using screenings in 1948. The screenings would take place in either a hospital
setting or in a general surgeon’s office.
In the UK, the Health
and Social Care Act reorganized the health systems, and gave local authorities
health related duties to achieve. This act also mandated that they appoint a
local director of public health. This move began the shift from the health
services region where public health had been, into the field of politics. A
move that brought public health back around to its roots.
One of these biggest
issues in the field of public health right now, and over the history of the
fields, is looking at the health inequalities that lower socioeconomic status
people face. It is much more difficult to achieve and maintain a high health
status if one is in the lower socioeconomic status. In London, the closure you
lived to their train system, the lower your general life expectancy. Through
the use of figures, maps, and graphs it was very easy to see the difference in
life expectancies throughout the different socioeconomic statuses.
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